The Evolution of Monitoring
The Evolution of Monitoring was an integrated marketing campaign to drive awareness of Hāpara’s Chromebook monitoring tools and differentiate Hāpara in the marketplace.
The campaign included paid advertisements in a leading education publisher’s newsletter that linked to a landing page with a downloadable resource. Leads that came in were nurtured with a drip email marketing campaign with additional resources and information about Hāpara’s SaaS products.
The Evolution of Monitoring e-book was created by leveraging stories from the Hāpara educator community to showcase how Hāpara’s tools can be used to build students’ digital citizenship skills over time.
The first downloadable resource in the campaign was an infographic that educated potential leads on Hāpara's gradual release of responsibility approach to building digital citizenship skills
The second ad in the series invited users to download an e-book that dove deeper into the topic. We highlighted stories from customer-evangelists within the e-book to illustrate our approach to monitoring.